What You’ll Be Doing

• Content Ideation & Planning: Develop monthly and weekly content calendars, creative concepts, scripts, captions, and storyboards tailored for platforms like TikTok, Instagram (Reels & Feeds), and other digital channels.
  End-to-End Content Production: Lead pre-production, shooting coordination, and basic editing, while serving as confident on-camera talent and capturing real-time content during brand events.

• Performance Optimization: Monitor and analyze key content metrics, test creative formats, optimize organic reach and engagement, and identify high-potential content for boosting opportunities.

• Community Engagement: Drive daily audience interactions, build active community engagement across channels, answer product inquiries promptly, and escalate sensitive issues as needed.

• Cross-Functional Collaboration: Partner with the Brand Lead, Graphic Designers, Videographers, KOL team, and integrated marketing teams to support promotional campaigns and product launches.

• Brand Governance & Reporting: Ensure all output strictly complies with brand guidelines, product claims, and pricing promotions, while preparing structured weekly/monthly reports with actionable insights.

What We’re Looking For

• Experience: Bachelor’s degree with 2–3 years of proven experience in digital content creation or social media management (agency, FMCG, lifestyle, or consumer-brand background is preferred).
  Proven Portfolio: A strong portfolio demonstrating success in creating high-performing TikTok and Instagram Reels content, complete with measurable metrics.

• On-Camera & Technical Skills: Highly confident appearing on camera, with solid proficiency in short-form video editing tools (e.g., CapCut, Premiere Pro), basic shooting, and design tools (Adobe Creative Cloud or similar).

• Storytelling & Copywriting: Strong copywriting and storytelling skills with an innate ability to adapt tone of voice across diverse brand identities and social media channels.

• Analytical & Platform Acumen: Deep understanding of social media algorithms, SEO fundamentals, digital marketing trends, and platform analytics.

• Project Management & Attention to Detail: Excellent time management skills with the ability to manage multiple brand deadlines, production trackers, and rigorous proofreading standards simultaneously.

• Pet-Friendly: Genuinely comfortable interacting and working hands-on with cats and dogs during shoots.